To learn the Zen thinking business opportunity
Zen and Zen on bridge management in 21st century

"Customer Creation"

Purpose of the enterprise
The definition as
It's customer creation.

Instead of looking for customers,
Creating new value
It's about being supported by your customers.


What the customer really wants,
Existing sense of value,
How to break away from the common sense of the industry,
It is about creating new value.

From things to things
It's time.

By using that thing,
It's about what kind of things will be born.

From the customer's point of view,
Things that feel valuable
It will sell.


Management consultant
Iizuka people

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